Travelers have a thing for adventure, and packing gear is more important than just their capacity and design. A light and fantastic user experience is necessary for even heavy loads that make travel smooth and delightful. Mokobara, a premium D2C luggage brand, believes in the core spirit of travel and has hit a cord with the young and zesty travellers with their interesting, fun and expanding range of products. 

Omnichannel Approach
Recently they launched their first retail destination at Phoenix Marketcity, Whitefield in Bengaluru, and they are just beginning their physical journey while simultaneously unlocking their marketing potential with existing aggregators such as multi-brand outlets like Shoppers Stop and Lifestyle. “Within online, we look to go direct-to-consumer through our own mediums. However, in-store experience is preferred for comparatively high-value products because people want a touch and feel of the products before purchasing them,” said Apoorv Sharma, Head of Retail, Mokobara.

On the retail expansion front, Mokobara is on a fast track with at least 3-4 stores for every top metro city across India, followed by the larger Tier II cities, besides increasing presence at the airports. The brand has positioned itself well amongst its travel-loving clientele, the most loyal of whom have organically turned into spreading goodwill through their activities, social sharing, and word-of-mouth publicity. “This echoes with the demand for functionality and aesthetics - creating something that looks great and works even better. We solved a need in a market where brands pushed for products that are either too functional or just aesthetic, but never both,” said Rumman Rizvi, Head of Brand and Customer Experience, Mokobara.

People who look at luggage not just as a bag to carry their things, but as an extension of their identity, form the core target group of the brand, which is also exploring global expansions while staying rooted in India. “We’ve got a lot of exciting pop-culture integrations and brand activations in digital as well as physical installations and offline activations. While we’ve been able to build a community of like-minded travellers, now is the time to gauge what it is this community expects from the brand and cater to them and be a part of pop culture. Pretty soon, we might be looking at global shipping, or operating out of different countries,” concluded Rizvi.