A global designer and developer of athletic and lifestyle footwear, apparel, and accessories adidas strives to fulfill its mission to be the best sports brand in the world. An innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

As a sportswear brand that has made an appearance in almost every household, Adidas does not seem to slow down and has yet again introduced a new collection of the AdiZero Franchise. With its new additions, this franchise includes – ADIZERO ADIOS PRO 3, ADIZERO ADIOS 7, ADIZERO SL, and ADIZERO BOSTON 11.

Adidas’ ADIZERO franchise claims to be ‘Made to Win’, helping champions globally to defend their titles.

To reiterate the same Peres Jepchirchir, reigning Olympic Champion and three-time World Record holder commented “My training and racing schedule is always changing, in terms of distance, intensity, and purpose. That is why it is crucial for me to have a different shoe for each aspect of my running – from daily training runs to tempo runs and championship races. The ADIZERO franchise provides me with a great shoe for every occasion.”

Benefitting from Adidas' record-breaking technology, these shoes include LIGHTSTRIKE PRO and Continental Rubber outsoles, and feature glass fiber ENERGYRODS in the midsole –A First of its kind in India, that brings racing technology to a training shoe. It is noteworthy that with 10 World Championship titles secured, two broken world records, and 50 percent of all World Major Marathons won, the ADIZERO franchise has topped the podiums.

Adidas’ ADIZERO Legacy

The story of ADIZERO began in Berlin in 2008 with Haile Gebrselassie, who introduced the world to the ADIZERO ADIOS 1 by shattering his own World Record becoming the first person to break the 2:04 hour barrier. The decade that followed the record-breaking day belonged to ADIZERO and saw the introduction of the ADIZERO ADIOS PRO 2, the ADIZERO BOSTON 10, the ADIZERO PRIME X, the ADIZERO TAKUMI SEN 8, the ADIZERO ADIOS PRO 3, the ADIZERO PRIME X STRUNG and the most recent addition to the franchise, the ADIZERO SL.

The New ShowStoppers

Verified by the records and developed over the past 19 years alongside its elite athletes and running community the ADIZERO franchise provides the perfect shoe for the individual needs of every ambitious runner whether they want to race to win or train to race. This season, the whole franchise launches a bold new identity with a fresh colorway update- including Solar Red and Coral Fusion.

With 2 new categories-Race to Win and Train to Race, the brand is offering 4 different variants of shoes all customized as per the requirements of the users.

Race to Win

Race to Win is a category that involves race day shoes in the ADIZERO franchise and includes- ADIZERO ADIOS PRO 3, the hero model won three major marathons within the first five months of launching. It features adidas’ record-breaking ENERGYRODS 2.0 technology from heel to toe, for harmonious stiffness and energy return. The second star of this category is the ADIZERO ADIOS 7 which Includes superlight cushioning and an energy torsion system being a low-profile, lightweight racing shoe, designed for speedy races up to 21 km.

Train to Race

This other category of the ADIZERO franchise hosts training models aiming to help runners up their game.

While ADIZERO SL represents the democratization of winning, this variant is an elite-level running shoe enabled with record-breaking technology, at a lower price point. The ADIZERO BOSTON 11, is a versatile everyday training shoe, built for emulating that race-day feeling in daily fast training runs and features glass fiber ENERGYRODS in the midsole that bring racing technology to a training shoe.

With the new addition to the Adidas family the brand is on its set path to revolutionize the sportswear industry, aiding the growth and victory of athletes globally.

“2022 was an unprecedented year for the ADIZERO franchise and our athletes. But we never stop, we always believe that we can push ourselves further to develop the best products for our athletes by working alongside them and our ambitious running community and tapping into the latest innovation and technology. That is why, with the first World Major Marathon on the horizon, we are confident that 2023 will be no different to last year – ADIZERO will be the most winning franchise again,” concluded Alberto Uncini Manganelli, General Manager and Senior Vice President- Running & Credibility Sports, adidas.