Editors Picks
India's Gen Z—currently estimated at 377 million individuals—is at the heart of the country’s rapidly evolving consumer landscape. This generation, born between the late 1990s
- By Aritra Ghosh
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- 13 Min Read
When the Aditya Birla Group announced their ambitious entry into the Indian jewelry retail market, they didn’t just open stores — they set out to revolutionize the industry. The
- By Nandini Banerjee
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- 11 Min Read
In 2024, coffee is no longer just a morning ritual in India—it has evolved into a lifestyle choice, an indulgent experience, and even a cultural symbol. What was once a niche beverage
- By Aritra Ghosh
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- 14 Min Read
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When you think of luxury home furnishings, your mind might drift to plush curtains, lavish upholstery, and elegant décor that defines the ambiance of a room. But behind every curtain,
- By Nandini Banerjee
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- 15 Min Read
Generally, if we ask any chef on why did they chose to enter the food business or what inspired them to be a chef, the answer would always be they loved food and loved spending time
- By nusra
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- 7 Min Read
Tira’s philosophy of celebrating beauty in all its forms extends beyond product selection to the overall customer experience. The brand has created a welcoming environment both online
- By Nandini Banerjee
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- 8 Min Read
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Technology & E-commerceView All Stories
As consumer expectations continue to evolve, fashion brands are embracing a new trend that’s sweeping across industries: quick commerce. Traditionally the domain of groceries and essentials, quick commerce—characterized
- By Vaishnavi Gupta
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- 9 Min Read
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Retail behemoths are currently riding the "digital wave." The pre-pandemic start-ups, who relied on technology to reach consumers more effectively and quickly, undoubtedly paved the way for omnichannel
- By Shubham Dasgupta
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- 9 Min Read
Even as technology has helped bring the world closer and made several tasks easier to navigate, it has also resulted in the chronic problem of e-waste. Scores of gadgets such as smartphones and other electronic
- By Guest author
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- 8 Min Read
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Cross-border e-commerce stands out as an exciting prospect in the fiercely competitive world of e-commerce, where business owners are continuously searching for new frontiers of development and expansion.In
- By Guest author
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- 12 Min Read
In the last few years, there has been a discernible shift in consumer behavior, with comfort and utility taking precedence. People have gradually become more aware when they look for everyday essentials,
- By Uttam Malani
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- 8 Min Read
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