Barely a few years when e-commerce was gaining increasing y-o-y traction, there were growing whispers that traditional brick-and-mortar (B&M)…

Personalization has always been important to sales in the broadest sense. Consider the instances you enjoyed shopping the most when a store made you…

Digitization of local storefronts, equal growth opportunity for every business size, and dedicated measures to support small businesses has been long…

Omnichannel Customer Experience (CX) is a term you’re likely to hear a lot in the business world, but what does it actually mean? Omnichannel CX is…

If you have ordered sundry groceries at home using any of the popular apps like Blinkit, Zepto, Instamart, BigBasket, etc, then you have already had…

Remember the lockdown days? Just when we thought we had got groceries deliveries, here we are two years later, enjoying ‘Just-in-Time’ Inventory in…

Influencer Marketing has turned out to be a notable technique that is quickly becoming a vital arsenal in a brand’s marketing war. Recent estimates…

Strategically, the Ten T’s (TTT) are needed to go from digital to physical retailing to ACT( distribute and display) and to INTERACT(communicate and…

Statista estimates that nearly a quarter of all retail sales are now made online, further demonstrating the sector's tremendous expansion. Online…

The world of e-commerce is evolving faster than other retail channels. Reports claim that 78 percent of all e-commerce traffic and 66 percent of…

The meat value chain in India can be divided into three broad segments -  ●    The Producers - Independent small and medium farmers, integrated…

In today’s age and time, customer interaction on a large scale is one of the main focus areas in the process of increasing sales. As the horizon of…