The world of retail has undergone a massive disruption in the last few years. In the fast-changing and challenging environment that the pandemic…

Live Commerce is e-commerce merged with live video streaming. It showcases shoppable content and in some ways mimics the in-store experience live. It…

Funding has soared in Fintech, and Web 3.0 startups along with gaming and health tech as the next big sectors in the post-pandemic world. With…

Omnichannel retail refers to a seamless integration of channels that includes all touchpoints across online and offline, gadgets, digital and…

Social media marketing is redefining the consumer-brand relationship in more ways than one. The way a brand creates its aura and impacts the audience…

For any business to scale, it's imperative to be consumer-centric and understand its key drivers of consumption. In the age of today's advanced…

A generation ago, if people were told they could purchase products through phones, it would have led to ripples of laughter. But today, consumers are…

It was almost two decades ago, before the term ‘Metaverse’ became a buzzword, that Philip Rosedale launched Second Life, a platform where users could…

As we step into the post-pandemic recovery phase, industries across the spectrum embark on their new journey and fast-track their unique business…

The last 2 years have caused disruption in the Indian retail sector due to a series of lockdowns and social distancing norms and driven an increase…

The rise of Social Commerce, shifting consumer preferences, and the trend of online shopping have all supported the growth of D2C brands in India.…

Technology is rewriting operating models, enhancing consumer experiences, and influencing shopping behaviors across industries and it directly…