India is the second-largest producer of tea, globally, after China. India grows some of the world’s finest teas, which is 25 percent of the world's production. However, there was no brand that was taking tea to the world under a homegrown label. Also, there were several challenges with the supply chain of the product — tea loses flavor with time. The product was reaching consumers after months and years of being harvested in India, and hence, customers were getting the product that was not at par with their expectations as the freshness was going away.
BL Agro started as a trading commodity business with mustard oil as the only product. Its journey dates back to pre-independence days when the business of dealing in edible oils was not considered of much repute and the business ethics were also low. After researching and experimenting to process and provide the best quality mustard oil, the company came up with the branded mustard oil by the name ‘Bail Kolhu’ in 1986. Eventually, it ventured into different varieties of edible oils and successfully captured the entire Uttar Pradesh, Uttarakhand, and Bihar markets.