For any brand to penetrate deeper into the market, it must take the offline route as online market penetration is at 8 percent while 92 percent is still offline in India.
Post pandemic, the rise of D2C brands on social media platforms is on an upward trajectory and is projected to touch the whopping value of $100 billion by 2025.
Direct-to-consumer (D2C) business model or strategy eliminates middlemen/ intermediaries between producers and consumers. It gives producers/ manufacturers larger control over pricing, consumer data, direct relationship building, and higher margins.
As social commerce has high growth potential, various D2C brands like Bombay Shaving Company, The Man Company, Plum, WK Life, and FabAlley are cashing in on this trend and observing growth.
The company was first launched as an e-commerce brand back in 2012 where it used subscriptions to curate products from different brands and deliver them to these young women
According to the Direct-to-Consumer Purchase Index, within the next five years, about 80 percent of consumers will be buying from D2C brands at least once.
