While the NFTs (non-fungible tokens) were the big buzz in 2021, Metaverse is set to explode in a big way this year. The term has been gaining…

Everyone has been trying to visualize the future of retail in the age of Metaverse, a 3D sequel to the Internet since Mark Zuckerberg has introduced…

In the retail sector, understanding the behavior of consumers and addressing their needs is a gargantuan task for companies. Some get it right, while…

E-commerce in India has seen a boom ever since India’s tryst with this segment began nearly a decade ago and there has been no looking back.…

India’s retail growth story has been remarkable. Retail has been one of the growth engines of the nation’s economy, with a double-digit contribution…

In recent times the talk in the retail and e-commerce sectors has been all about speed. Demand for immediate delivery services has led to the rise of…

The COVID-19 pandemic had put an enormous strain on food supply systems, causing bottlenecks in farm labor, processing, transportation, and logistics…

Imagine Amira realizing she needs to travel for a sales meeting within a few hours and needs a new blazer. Think of Jasmine’s urgent requirement for…

Covid has awakened businesses about customer loyalty. In the worst of times, it is loyal customers that help businesses sustain and recover. And…

The technology adoption was treading slowly in the Indian retail world until 2020. You had to literally coerce management in retail companies to take…

Having experienced phenomenal growth in the last year, the e-commerce sector is preparing for a year of growth fueled by new, digitally enabled,…

As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing…