People

People

How Bagrry’s is Innovating its Products to Capture a Larger Share of the Breakfast Market
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  • 7 Min Read
People

Bagrry’s is one of the leading brands of health foods and breakfast cereals in the Indian subcontinent. With a tagline of ‘let’s put health first’,…

  • By Charu lamba
How this Women’s Shoe Brand has Clocked 160 pc Growth Over Last Year by Building a Strong Online Community
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  • 8 Min Read
People

The pandemic has pushed every brand to reconsider its business strategies to figure out what will work and what won’t. Despite the uncertainty and…

  • By Navneel
What Steps Future Retail is Taking to Meet the Changing Consumer Expectations
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  • 8 Min Read
People

The pandemic has changed the way consumers shop. Their preferences, habits, and the way they used to buy the products – all have changed. Today’s…

  • By Charu lamba
IKEA to Open More Small Format Stores; Offer Omnichannel Experience to Consumers
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  • 11 Min Read
People

IKEA (part of the Ingka Group), the world’s leading Swedish home furnishings retailer has opened its doors to the first City Store at Worli, Mumbai…

  • By Charu lamba
How Firefox Bikes Is Strengthening Its Portfolio Riding On The Bicycle Boom
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  • 7 Min Read
People

Having recently opened a new experience center in the Capital Region, India’s premium cycling brand Firefox bikes is now working towards bringing 6…

  • By Navneel
How SPPL Along With Westinghouse is Planning To Increase Retail Market Share And Counter Popular Foreign Brands
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  • 6 Min Read
People

With Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL) recently collaborating with 130-year old global electronic brand Westinghouse,…

  • By Navneel
Why  South-Indian Saree Brand Kankatala Took 78 years to Enter North India
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  • 9 Min Read
People

What builds a brand such that it lasts forever and keeps growing as the ages pass, is no small task. Kankatala is one such saree brand that has been…

  • By Navneel
Is Going Omnichannel on the Cards for Jockey?
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  • 8 Min Read
People

Jockey entered the Indian market in 1994 under an exclusive partnership with Page Industries Ltd. and has consistently been gaining market share in…

  • By Charu lamba
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